HTML5 Banner General Guideline
For file size, dimension, animation duration and other general specifications, kindly refer to respective Ad spec.
File Format HTML5 Banner, including HTML, Javascript, CSS and all images.
SSL Compatibility HTML5 creatives must be SSL compatible to be served on HTTPS sites.
Ad Serving Environment Google DoubleClick will be used by default.
For other Ad serving system, please send us the 3rd party Ad Tag (in HTTPS).
File type Please refer to https://support.google.com/richmedia/answer/2672512
Animation (if applicable) Max. 15sec; NO looping allowed
Video (if applicable) Duration Max. length 30 sec
File Size Max. 2MB (Video file only)
Format MP4 H.264
Control buttons (Play, Pause, Stop) To be placed on ALL frames of the ad
Sound (if applicable) “Audio ON/OFF” Button to be clearly labelled with Sound OFF by default
Buttons to be positioned on ALL frames of the ad
For banners to be served on DoubleClick:
Simple HTML5 banner Refer to the guide or download sample file here
https://support.google.com/dcm/partner/answer/3145300#50
Google Web Designer Please refer to Google Web Designer guide for more information
https://support.google.com/webdesigner
For creatives created using Google Web Designer, please send us only the Published files.
Exit/ ClickTag Please refer to https://support.google.com/richmedia/answer/2672517?hl=en
Enabler Enabler is needed for HTML5 banner. Please refer to https://support.google.com/richmedia/answer/2672553?hl=en&ref_topic=4525889
HTML5 Validator Validate your files
https://h5validator.appspot.com/dcm/asset
Others For more information about building HTML5 banner, please visit https://support.google.com/richmedia/answer/6073360