“You Say, I Give” [uSiG] evoking response in HardwareZone Community


HardwareZone has launched the second installment of "You Say, I Give"
[uSiG] on the 6th October 2011. 2 months since the
of the community engagement program, [uSiG] has made headway in
stirring a buzz in HardwareZone's community. HardwareZone followed the
success of the Samsung
Galaxy Tab 10.1 [uSiG]
with the Samsung
NX200 uSiG


HWZ Debuts “You Say, I Give” (uSiG) Community Engagement

HWZ debuts "You Say, I Give" community engagement program on Aug 22 as part of a continuous effort to engage her community. It is designed to give an outlet for community to air their views and opinions of a certain product or service, no holds barred.

In this uSiG debut, we are putting up the widely popular Samsung Galaxy Tab 10.1. This product itself has spun off multiple threads within our forums, 1 most noticeably had started since May this year and till date is a whopping 51 page long thread.

In less than 48 hours of uSiG launch (launched on 22 Aug 8pm), it has amassed more than 200 responses and raked in more than 3,500 views.

"You Say, I Give is a new an innovative means which HardwareZone intends to reach out to our massive online community. By starting discussions on popular topics among a tech-savvy target audience, we nurture and foster bonds between ourselves as content providers and our consumers. More importantly, our members are rewarded for doing what they love; by simply involving themselves in generating an online buzz and providing their honest opinions, they stand to be rewarded with tech gadgets and prizes in high demand.", says Ethan Leong, HWZ Community Management.

"uSiG is not just limited to technology, but also to lifestyle sectors. For example, we can do a uSiG under our Travel and Accommodation forum for our travel enthusiasts. Through this, we have insights into the general consumer's perception into a particular product or service and more importantly, useful feedback for the brand owner for future product or service enhancements." says Lim Chuan Jer, GM, New Media.

uSiG will be a permanent feature of HWZ Forums with more than 30 forums channels, spanning across technology and lifestyle.