StarHub – Sony Xperia S

To promote the Sony Xperia S for StarHub, a floating ad was created, aiming to highlight the main feature of the phone, which is its exceptional camera speed, and the ability to snap photos almost instantaneously.

The ad unit featured this by showing the Xperia managing to instantaneously capture a shot of an android robot about to slip and fall on a banana peel. The final frame showcased a chance to win a holiday in a grand lucky draw with every new Xperia S signup with StarHub.

Work Involved:
  • Floating