Samsung Series3

Samsung wanted to promote the diverse range of colours featured in their new Series 3 notebook line, as well as boast the larger screen size compared to other notebooks in the same range.

Our team designed a leaderboard which featured key features of the Series 3, as well as giving a brief overview of the colour choices.

To make the ad take centrestage, an interactive skinning was created, featuring 2 hands that push the screen edges of the notebook – reflecting the increased screen size feature. Also, users could change the colour of page skin to view their preferred colour of the laptop.

Work Involved:
  • Skinning
  • Special Media Buy