A creative media buy consisting of a leaderboard, skinning and floating ad was created topromote a Samsung contest on Facebook called ‘Do the James Thing!’
The Samsung Series 9 Notebook would first appear on the leaderboard and then it’ll transit outof the leaderboard and onto the floating banner area. The background for the floating ad andskinning will merge at this point, creating a cohesive visual.
The copy will prompt viewers to jointhe contest and stand to win a Samsung Series 9 Notebook. Upon collapse of the floating ad,pictures of submitted entries will be shown on the skinning.