Samsung wanted to promote the multi-tasking abilities and S Note feature of the Samsung Galaxy Note 10.1 with a creative media buy which consists of a leaderboard, interactive skinning and interactive floating ad.
The ad expands to show the actual interface of the Samsung Galaxy Note 10.1 with a web browser opened. Tool tips will appear throughout the ad to prompt viewers to interact with the banner to explore the multi-tasking and S Note functions. Viewers can also click on the video thumbnails displayed on the skinning at any time to watch the Samsung Galaxy Note 10.1 TVCs.
A super expandable leaderboard with the same concept was also done for this campaign.