A lot can happen in 10 years… kids grow up and families mature. For Samsung, it meant that their range of refrigerators can stay with your family for that long.
Samsung used a roadblock collective to bring out this idea. The leaderboard, skinning and floating ad units in the roadblock collective show the different stages of life, and they are matched to the various features of the fridge.
In addition to that, there is a timeline at the bottom of the floating banner. This allows viewers to toggle and explore the different features and stage of life they would like to see.