‘HardwareZone Presents’ is a section on the HardwareZone site where the latest gadgets and offerings in the market are featured.
Panasonic wanted to showcase their newest line of Home Entertainment Systems. The campaign was staggered into phases, with the first one being two advertorials showcasing the various features of the products in real world scenarios.
Secondly, a quiz was opened to viewers where they stood a chance to win a Panasonic Blu-Ray player after answering five simple questions.
Finally, the four products were given to the public to trial, and the reviews and testimonials were then put up on the HWZP section. The winner of the trial walked away with a free Panasonic Home Theatre System.