We designed a push down ad for Canon to promote their new EOS 650D and its unique selling points – the world’s first touch screen DSLR. To tie in with this, we designed the push ad with “interactive hotspots” which viewers could click to simulate the touch screen of the camera. Upon click of each hotspot, a different feature of the camera would be revealed.
Also, at the end of the ad unit, viewers could take part in a photography contest for a chance to win their own 650D.
When collapsed, the push down reverted into an unobtrusive bar at the top of the HWZ site, showcasing the contest yet again.