Canon 5DMarkIII

To promote the new Canon 5DMarkIII, a special media buy was designed to treat viewers to a unique, immersive experience – pieced together via various complementing ad units – namely a leaderboard, a floating ad, a medium rectangle, and a skinning to wrap it all up.

Upon page load, the floating ad would display immediately, featuring a video of the 5DMarkIII, with various specs listed below. The floating would then close to form the skinning – with the specifications at the sides of the page.

To wrap up the special media buy, a leaderboard and medium rectangle was included, which viewers could click to find our more about the Canon 5DMarkIII.


Work Involved:
  • Skinning
  • Special Media Buy