Nielsen has recently released the Southeast Asia Digital Consumer
Report on 30th September 2011. This report aims to investigate the
current state of play of digital consumers in Singapore, the landscape
in which they interact, with what devices, and ultimately, where things
are headed. Noticeably, there is a strong emphasis on the impact of
social media on consumers.
A key finding from Nielsen's report is that HWZ is the most
popular online forum among digital Singaporeans. Six in ten have ever
visited this forum and one quarter visit monthly or more often.
HardwareZone has launched the second installment of "You Say, I Give"
[uSiG] on the 6th October 2011. 2 months since the
debut of the community engagement program, [uSiG] has made headway in
stirring a buzz in HardwareZone's community. HardwareZone followed the
success of the Samsung
Galaxy Tab 10.1 [uSiG] with the Samsung
HWZ emerges as the clear winner under the category of Tech in
MARKETING Digital Media of the Year 2011.
In addition, it was identified as the preferred platform to reach out
to men aged 18-39 as well as consumer electronic buyers.
"We are delighted by this (result) and extremely glad that our
efforts in keeping HWZ relevant from both a content as well as
interface perspective are paying off." says CJ Lim, GM, New Media. "We
will maintain our #1 position in Singapore and invest into the
regionalization of HWZ".
2011 Digital Media of the Year has a total participation of 603
respondents, of which
410 were from client advertiser side and 193 from the agency