The Nielsen Company today announced the introduction of tracking Internet advertising spend through the Company's Advertising Information Services (AIS), making Nielsen the first to offer the industry this most sought-after information in Singapore.
"We are particularly grateful for the 'founding' support of popular websites like Forbes, Hardware Zone, Microsoft, Yahoo and a number of media agencies, without whom tracking of Internet advertising spending in Singapore wouldn't have been possible yet." said Ms Rebecca Tan, Executive Director, Nielsen Media Research, Singapore and Malaysia.
Being one of the only few homegrown media companies that has demonstrated a profitable online business and a pioneer one, www.hardwarezone.com® sees the need to work with partners like Nielsen Media Research to illustrate the ever-increasing importance of Internet as a media platform.
www.hardwarezone.com® was ranked 6th in Top Internet Sites for the month of February by Nielsen//NetRatings.
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www.hardwarezone.com® was ranked 6th top Internet sites for the month of February 2007 in terms of unique browsers by Nielsen//NetRatings MarketIntelligence (Singapore).www.hardwarezone.com® was visited by 300,724 unique browsers during that month. This puts us in the same league as lifestyle Internet sites such as Golden Village and MSN Spaces (Singapore) and illustrates that we do have a mass reach in the Internet space.
Click here to see Singapore Top 20 Internet sites.
For more information on MarketIntelligence, please click here.
MARKETING collated its pick of the 20 most influential consumer brands which impact Singaporeans, and shape the Singapore culture. The feature was run in the March 2007 issue.
HWZ's CatFish was highlighted in the column mention of Nokia, which was awarded as the 5th most influential consumer brand in Singapore. Nokia has purchased CatFish ad units for both their N73 and upcoming campaigns. The Nokia N73 campaign delivered excellent result of more than 13,000 clicks to the Nokia N73 product site over a 2-weeks flight duration.
If you wish to find out more on Catfish, click here.