Campaign: HSBC Personal Loan & Personal Line of Credit

HSBC recently launched a personal loan & personal line of credit campaign with www.hardwarezone.com Forums. They realise that while our community is technology focused, this community also needs to fulfill their daily needs like banking, finance, travel & holidays, wine & dine, shopping etc. All these needs require money and that's where HSBC's personal loan & personal line of credit comes in handy.

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www.hardwarezone.com Survey 2007

We launched a regional survey on www.hardwarezone.com in Jan 2007 to gather feedback from our readers about the portal itself. The survey was launched in January and ended in March, a two months duration. Other than the usual online banners, text links and eDMs, we also ran print ads in our regional HWM magazines.

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Digital Life – Hardware Zone Tops Online

Tech website Hardware Zone has shown that it is the leader of the pack online, winning three awards from Hitwise for the period of January to March this year.

A division of SPH Magazines, www.hardwarezone.com came out tops in the categories of Computer and Internet - Hardware, News and Media - IT, Computer and Internet - Net Communities & Chat.

The site has grown in popularity with the numbers of visits increasing to 4.73 million between January and March this year. This is a more than 25 percent increase from the same time period last year.

The online and print magazine's CatFish ad unit, which delivers scroll-up ads from the bottom of the page, has also performed 28 times higher than the industry average.
- Digital Life 12th June 2007

For more information on CatFish, please click here.