Campaign: Hewlett-Packard Business Printer Buyers’ Guide

Educating consumers & commercial users about the Printing Technologies & how to choose a suitable printer. Campaign has an interesting interactive game with prizes to give away and promotions for good value buys. It is a useful tech guide for not only the consumers end, but also for the commercial users like the SOHO & SMB audiences.

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Press Mention: AdRelevance Tracks 44 Ad Campaigns By 33 Advertisers for HWZ, Highest in May

AdRelevance, an online advertising tracking system from Nielsen//NetRatings, tracks that HWZ is ahead of the rest of the 60 key online sites tracked with

the most number of campaigns from the month of May, 44 ad campaigns by 33 advertisers and 51 banners in total.

AdRelevance, recently launched on 28th June, works by providing information on who is advertising online, which sites campaigns are running on, duration and frequency of campaigns, creative content and ad types, and online display ad impressions and expenditure estimations. Using spider technology, the news means over sixty leading Singaporean websites are now being tracked.

- MARKETING June 28

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MARKETING – Online Media of the Year : IT News

Online Media of the Year: IT News No. 1 HardwareZone
In a recent survey done by MARKETING via BDM Intelligence (BDMi) using its database of media professionals, creative, public relations and media planning and buying agencies and clients from across all industries, www.hardwarezone.com emerged as the online media of the year - IT News category.

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