HWZ.com Inaugural Digital Workshop

HWZ.com conducted its inaugural digital workshop “Identifying
Effective Digital Media Buying Strategies
” on 7th October 2008 in the
Canning room of Grand Plaza Park Hotel City Hall. The workshop was
co-organized with Hitwise Singapore with the intention of sharing with
the online media industy on how to identify effective digital media
buying strategies.

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Why Marketers Love Small Social Networks

A recent feature “Why Marketers Love Small Social Networks” is run
on BrandWeek.

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Press Mention: AdRelevance Tracks 44 Ad Campaigns By 33 Advertisers for HWZ, Highest in May

AdRelevance, an online advertising tracking system from Nielsen//NetRatings, tracks that HWZ is ahead of the rest of the 60 key online sites tracked with

the most number of campaigns from the month of May, 44 ad campaigns by 33 advertisers and 51 banners in total.

AdRelevance, recently launched on 28th June, works by providing information on who is advertising online, which sites campaigns are running on, duration and frequency of campaigns, creative content and ad types, and online display ad impressions and expenditure estimations. Using spider technology, the news means over sixty leading Singaporean websites are now being tracked.

– MARKETING June 28

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