HWZ Scores In Asian Region’s Biggest Online Media Surveys 2008

Singapore, 28 July 2008- Hardware Zone Pte Ltd (“Hardware Zone”),
a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”)
notched one up against big online names in this year’s Annual Media
Ranking Survey conducted by Singapore-based research firm, BDM
Intelligence (BDMi).

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SPH Magazines Integrates Hardware Zone To Be Region’s Unique Publishing Powerhouse

SINGAPORE, 16 June 2008 – SPH Magazines Pte Ltd (“SPH Magazines”) is pleased to announce that the operations of its wholly owned subsidiary, Hardware Zone Pte Ltd (“Hardware Zone”), will be integrated with SPH Magazines. This exercise is a strategic move by SPH Magazines to galvanise its operational structure and presence through harmonising the different functions within the two operational structures in order to harness synergies and optimise efficiencies.

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HWZ On DoubleClick’s Rich Media Video Publisher-Paid Program

HWZ is now a certified Publisher under the newly-launched Rich
Media & Video Publisher-Paid program of DoubleClick. With this
program, advertisers using Dart-For-Advertisers (DFA) can make rich
media and video placements in HWZ without having to bear any Motif
costs.

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