The Nielsen Company today announced the introduction of tracking Internet advertising spend through the Company’s Advertising Information Services (AIS), making Nielsen the first to offer the industry this most sought-after information in Singapore.
“We are particularly grateful for the ‘founding’ support of popular websites like Forbes, Hardware Zone, Microsoft, Yahoo and a number of media agencies, without whom tracking of Internet advertising spending in Singapore wouldn’t have been possible yet.” said Ms Rebecca Tan, Executive Director, Nielsen Media Research, Singapore and Malaysia.
Being one of the only few homegrown media companies that has demonstrated a profitable online business and a pioneer one, www.hardwarezone.com® sees the need to work with partners like Nielsen Media Research to illustrate the ever-increasing importance of Internet as a media platform.
www.hardwarezone.com® was ranked 6th in Top Internet Sites for the month of February by Nielsen//NetRatings.
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MARKETING collated its pick of the 20 most influential consumer brands which impact Singaporeans, and shape the Singapore culture. The feature was run in the March 2007 issue.
HWZ’s CatFish was highlighted in the column mention of Nokia, which was awarded as the 5th most influential consumer brand in Singapore. Nokia has purchased CatFish ad units for both their N73 and upcoming campaigns. The Nokia N73 campaign delivered excellent result of more than 13,000 clicks to the Nokia N73 product site over a 2-weeks flight duration.
If you wish to find out more on Catfish, click here.
Digital Life ran an article on ‘Do Your Homework Before You Buy’ in their IT SHOW 2007 Preview. It listed the 3 must-do activities before heading down for tech shows and www.hardwarezone.com® is being featured under ‘Surf The Internet’ activity.
It also listed ‘Get On The Forums’ as one of the activities. www.hardwarezone.com® has, since 2 years back, opened dedicated forum channels for each of the 4 major tech shows in Singapore. IT SHOW 2007 dedicated forum channel, which was opened in 1st March 2007, has clocked in over 300,000 pageviews and registered more than 25,000 unique visitors within 1 week of its opening.
These numbers can only mean 1 thing; www.hardwarezone.com® has become the definitive portal for consumers to log on before and during tech shows. Your consumers are here. Be where your consumers are.