MARKETING – Online Media of the Year : IT News

Online Media of the Year: IT News No. 1 HardwareZone
In a recent survey done by MARKETING via BDM Intelligence (BDMi) using its database of media professionals, creative, public relations and media planning and buying agencies and clients from across all industries, emerged as the online media of the year – IT News category.

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Digital Life – Hardware Zone Tops Online

Tech website Hardware Zone has shown that it is the leader of the pack online, winning three awards from Hitwise for the period of January to March this year.

A division of SPH Magazines, came out tops in the categories of Computer and Internet – Hardware, News and Media – IT, Computer and Internet – Net Communities & Chat.

The site has grown in popularity with the numbers of visits increasing to 4.73 million between January and March this year. This is a more than 25 percent increase from the same time period last year.

The online and print magazine’s CatFish ad unit, which delivers scroll-up ads from the bottom of the page, has also performed 28 times higher than the industry average.
Digital Life 12th June 2007

For more information on CatFish, please click here.

MediaConnect – Catfish – sink or swim?

Most catfish hang around the bottom of the ocean, hardly coming up to the surface if ever; but this one appears to be making waves in the world of advertising.

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