Four news websites operated by media group Singapore Press Holdings (SPH) are among those that companies would most want to spend their advertising dollars on, according to an industry survey.
The poll was conducted in March by BDM Intelligence. It surveyed those working for advertising clients, public relations agencies and advertising agencies.
Our CatFish once again hit the news, this time in Digital Life in a half-page coverage. “..the ad unit in non-intrusive , and does not interrupt the reading of site content. The obtrusive nature of other online ads is a key reason why those ads are closed immediately.” said Mr. Lim Chuan Jer, Product Manager of www.hardwarezone.com®. We even have responses from some of our clients on CatFish.
AdRelevance, an online advertising tracking system from Nielsen//NetRatings, tracks that HWZ is ahead of the rest of the 60 key online sites tracked with
the most number of campaigns from the month of May, 44 ad campaigns by 33 advertisers and 51 banners in total.
AdRelevance, recently launched on 28th June, works by providing information on who is advertising online, which sites campaigns are running on, duration and frequency of campaigns, creative content and ad types, and online display ad impressions and expenditure estimations. Using spider technology, the news means over sixty leading Singaporean websites are now being tracked.
– MARKETING June 28
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