www.hardwarezone.com, with her usual traditions, launched a COMEX campaign during COMEX 2007. The campaign is split into 2 phases. The first phase is a pre-COMEX coverage of what consumers can expect in the show and the second phase is the launch of a dedicated COMEX 2007 forum with an in-depth coverage of the actual show itself.
Google Analytics was used to track the performance of these campaign elements. Results were impressive.
We present the analysis here.