HWZ Cupid Launches Valentine’s Day Gift Guide The ‘Rich-Media’ Way

HWZ launches a special short gift guide in conjunction with the day where couples express their love for one another – Valentine’s Day. The objective of the site is easy navigation, hence there is a distinct “For Him” and “For Her”, each denoted by black and pink respectively. The Man clicks on “For Her” while the Lady clicks on “For Him”.

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DoubleClick’s Dart For Publisher – Ad Serve Engine For HWZ

HWZ has recently changed their ad serve engine from OpenAds to DoubleClick’s Dart for Publisher (DFP). This change is done in view of the fast-paced changes within the online marketing space. With DFP, HWZ will be better equipped with all these new technologies.

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Press Mention: Top Ads Found At The Bottom of Browsers (Digital Life)

Our CatFish once again hit the news, this time in Digital Life in a half-page coverage. “..the ad unit in non-intrusive , and does not interrupt the reading of site content. The obtrusive nature of other online ads is a key reason why those ads are closed immediately.” said Mr. Lim Chuan Jer, Product Manager of www.hardwarezone.com®. We even have responses from some of our clients on CatFish.

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