Digital Advertising Production Defined

A special feature on advertising production was run on
http://www.creativity-online.com recently. Production pros from across
the media spectrum were asked on where the role of production companies
is today and where is it heading.

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HWZ Footie Fever

In conjunction with Euro 2008, HWZ has launched a football-themed campaign ‘Footie Fever’ within its specially-created Euro 2008 channel in HWZ Forums on the 5th of June 2008. To enhance the exclusivity, the campaign is only opened to HWZ members. Members will interact not just themselves with the microsite, but also between other HWZ members.

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HWZ On DoubleClick’s Rich Media Video Publisher-Paid Program

HWZ is now a certified Publisher under the newly-launched Rich
Media & Video Publisher-Paid program of DoubleClick. With this
program, advertisers using Dart-For-Advertisers (DFA) can make rich
media and video placements in HWZ without having to bear any Motif
costs.

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