Twenty-five titles by SPH Magazines now available on tablet

Singapore, 4 September 2012 – SPH Magazines, the region’s Publisher of
Choice, announced today that with immediate effect, readers will be
able to access 25 digital magazines on their tablet devices via
selected platforms like Apple Newsstand, Magzter and Zinio.

These titles include popular consumer
technology magazine HardwareMAG (HWM), which will see its five country
editions made available to fans in Singapore, Malaysia, Thailand,
Indonesia and Philippines.

titles include the respective country editions of interior design
magazine Home & Decor in Singapore, Malaysia and Indonesia, as well
as parenting magazine Young Parents, car magazine Torque and expatriate
lifestyle magazine The Finder in Singapore.

For the Malaysia market, Her World, Female, Nuyou, Glam,
Glam Lelaki, EH!, The Peak and Icon, which are published by Blu Inc
Media Sdn Bhd, a subsidiary of SPH Magazines, will be made available.

Six luxury magazines will also make
their digital edition debut for the China and Hong Kong market, namely
China Boating, JET Asia-Pacific, Luxury Properties, Asia Spa, Action
Asia and Asia Pacific Boating. These titles are published by Blu Inc
Media (HK), a fully-owned subsidiary of SPH Magazines.

Mr Loh Yew Seng, CEO of SPH Magazines, said: “As a
leading publishing group in the region, SPH Magazines is committed to
bringing the best content experience to our readers via as many
platforms as possible, such as Apple Newsstand for the iPad.”

“Readers who prefer the convenience of reading and
back-referencing their favourite magazines on their iPads or other
reading tablet devices now have the choice to do so, wherever they go,
whenever they want, as the magazines are delivered straight to their
personal devices,” he added.

can subscribe to their favourite magazine and get to read it the very
day it hits newsstands without having to get out of their homes to
purchase a copy. They can download the magazine and read it any time,
whether they are commuting to work or enjoying a cup of coffee at a

The digital editions are
available in both single and annual subscriptions. Additional titles
will be made available for their respective countries soon.

SPH Magazines has more than 100
titles in its stable of magazines in Singapore and the region.

SPH Magazines titles that will be launched
on tablet:


HardwareMAG (HWM), Home & Decor, Young Parents, Torque, The Finder

HardwareMAG (HWM), Her World, Home & Decor, Glam, Glam Lelaki, EH!, Female, Nuyou, The Peak, Icon

China & Hong Kong
China Boating, JET Asia-Pacific, Luxury Properties, Asia Spa, Action Asia, Asia Pacific Boating

HardwareMAG (HWM), Home & Decor

HardwareMAG (HWM)

HardwareMAG (HWM)

Co. Regn No.: 196900476M

For more information, please contact:

Adrian Cheong
Corporate Communications
Press Holdings Ltd
DID: 6319-2261

SPH Magazines

A leading publisher
in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned
subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for
sterling editorial content, award-winning designs and creative
solutions, SPH Magazines raises the bar as a dynamic publisher. In its
stable are about 100 titles in the region, in English, Chinese and
other languages, covering lifestyle, fashion, beauty, society, bridal,
health, men’s lifestyle, automobile, parenting, decor, new media and
business. All the newsstand publications, including flagship title Her
World, and other titles such as Female, Cleo, The Women’s Weekly,
Harper’s BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou,
Torque and HWM are among the highest-circulating titles and best-read
in their respective lifestyle categories.

In addition, websites such as and have extended its
reach online, engaging readers with interactive content, capturing
audience beyond print.

Magazines’ established editorial unit provides excellent custom
publishing services to major corporate clients by producing custom
lifestyle magazines, newsletters and other collaterals to meet their
business needs. clickTRUE Pte Ltd, an associate company of SPH
Magazines, is a Pay Per Performance online marketing company
specialising in Online Media Planning, Search Engine Marketing and
Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional
growth, SPH Magazines is set to hold a leading position in publishing
in Asia, with a presence in China, Hong Kong, India, Indonesia,
Thailand, Malaysia, The Philippines and Vietnam.

In line with this vision, SPH Magazines acquired 34% of
WhiteWave Media Group (formerly known as Antarctica Interactive Private
Limited). It is an integrated luxury media company which owns online
publications,, as well as the
luxury print BACCARAT Magazine in Hong Kong. Other titles include
LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating,
JET Asia Pacific and AsiaSpa published through wholly owned subsidiary,
Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver
the best to meet the diverse needs and interests of readers and

Visit for
more information.

MediaMind cites HardwareZone’s ad for Samsung Smart TV as Ad of the month

Samsung ran an interactive ad on HardwareZone’s forum pages from 30th
April to 4th May. This consists of a skinning, leaderboard
and floating banner that are synchronised and talks to one another when
areas are acted on.

This is ad is meant to simulate the motion control feature of a
smart TV, and we have achieved high click through rates of 3%.

Mediamind, intrigued by the ingenuity of the ad, picked it up and cited
it as the MediaMind Ad of the month for June 2012. Check out their
announcement on their newsletter, which has been distributed to over
8,000 subscribers:

View the actual demo of the site here:


The main concept behind the Samsung Smart TV creative was to showcase
its unique UI, together with the enriching content offered by the TV
using our online properties. Through subtle usage of speech bubbles,
videos and hand icon representation to simulate motion & voice
control experience ‘online’, we were able to create something unique
that offers engaging user interactivity plus strong brand
awareness/recall for Samsung. The success of our concept is reflected
in the results of the campaign. Ivan Chew – Operations
Manager at SPH Magazines Pte Ltd



Adventures of the HardwareZoners – A New Initiative

Adventures of HardwareZoners, a series of computer generated
animation, is a new initiative done as a mean to increase brand
awareness and encourage online discussions and generating interest
among members. It provides an Innovative approach to advertising by
means of strategic product placements.

This 4 part animation series was done with an external animation
production company, using well loved characters from

The series, was aired in over four weeks on our website’s TV
channels in the region (Singapore, Malaysia and the Philippines). This
was part of a marketing initiative by to reach out to
a wider demographic with key messages on community building, a love for
gadgets and the strength of our website.

Script development and conceptualization were done in-house while
storyboards, CG production, rigging and pre-visualization were done
with the animation production studio.












Though the series featured gadgets like the iPad and Android
phone, we also worked with Canon regional to feature some of their
imaging products like the Canon 600D, PIXMA printer and Legria
camcorder into the plot and character development.



Engagement Rate of Videos

There are a total of 6 videos released in 6 consecutive weeks
from 12 March 2012 – 20 April 2012:

  • 1 trailer (30 seconds)
  • 4 episodes (average 3 minutes each)
  • 1 full compilation of 4 episodes

Actual views not only hit the target, but exceeded by 30%.


HardwareZone Personified had a high engagement rate among
HardwareZone members with an original, innovative and refreshing
campaign to brand HardwareZone and its mascots as well as foster a
sense of identity to the site.

  • More than 60% longer average time spent than anywhere else on
  • Target viewership exceeded by more than 25%
  • Brand recall for sponsor
  • Product awareness for sponsor
  • Forum threads on HardwareZone Personified had higher volume
    of views than average threads