In addition to the community advantage, HardwareZone.com has a variety of content and services that accompanies a consumer through their entire purchase cycle. With this holistic approach, we are able to offer marketers a wide range of campaign choices depending on your marketing objectives, such as capturing first mindshare, brand awareness, sell-through, community engagement etc.
Please refer to the diagram for a complete walkthrough.
- Consumer learns about new products and trends from our News, Features, and Blog sections.
- Our Product Guide, Tech Guide, and HWZ TV sections give consumers insights into product performance and features. This is the point where they narrow their interest to a few selected products.
- At this point, the consumer already has a few products in mind. He then goes to the Forums to seek advice and recommendations from other users.
- Once they have identified a product, consumers go to our Price Lists section and compare prices among retailers.
- When a new product launches in the market, consumers sell off their existing product in MarketPlace and re-invest in the new product.
- Consumers learn of new products from News, Features, and Blogs, and the cycle repeats itself.
Click on the respective links on the right hand side ‘Navigation’ to find a detailed description of each section.