Nikon ran a 5 week campaign from 27th December 2011 – 25th
Jan 2012 on HardwareZone Presents with objectives to generate product
and brand awareness and to educate target audiences on the key features
of the new Nikon 1 camera.
This is the first HardwareZone Presents campaign that was done with
regional presence – on Singapore, Malaysia, Philippines, and global
sites. Results generated were astounding. The microsite saw 11,999
pageviews with 6,818 unique visitors. All advertising units booked has
not only delivered its impressions, but exceeded by 57%.
A total of 6,456 clicks were received in the duration of the campaign,
with teaser highlights contributing to 2,188, 34% of total clicks.
Floating rich media ads achieved the highest click through rates at
1.67%, 2.8 times higher than the average.