HardwareZone.com launched a Tech Show portal during the recent SITEX 2010. This is a one-stop portal where the most extensive coverage of mega IT shows can be found.
Through this portal, HardwareZone.com users were able to view the floor plans of the entire show, products brochures and promotions from the exhibitors. They can also participate in the SITEX forum threads to update their findings, discuss and seek advises with one another.
As usual, the HWZ team gave our users the advantage of knowing what to expect at the show with a preview article. The article was updated with information of all the major booths and star products, allowing users to plan ahead before making their way down. More articles were published within the first day to complete the full in-depth coverage of the show. On top of articles, the team used micro-blogging service, Twitter to tweet out interesting deals to our users on the go. This had provided our users real time updates of the latest deals and an avenue to seek advises from the on-the-ground team.
All of these extensive coverage and interactions were mashed up in this Tech Show portal, providing easy access to information for our users. This one-stop space with fast, accurate and in-depth information had garnered more than 640,000 page views and a total of 1,420,000 views for the brochures on Picasa.