Sitex 2009, Yet Another Success Story

The last tech bazaar of the year,
Sitex 2009 concluded its 4-day run with top-notch results.
SingExhibitions reported that the event attracted more than 859,040
visitors - 4% increase from 2008. The event also raked in $48.6 million
of sales with 8% growth when compared to last year's.

www.hardwarezone.com as the
official IT portal for Sitex 2009, geared up and tapped on all sources
to bring consumers real-time updates from pre-Sitex period all the way
to the actual galore.

Sitex 2009 coverage was spread over 2-phases:

1. Pre
Sitex

Giving shoppers the perfect
opportunity to start the year-end festive buying season, the preview
guide provides travel-related section boasting devices like GPS
navigators, MP3 players and digital cameras. www.hardwarezone.com
ensured readers get the most comprehensive information via various
platforms.

Updated tech deals were announced via Twitter for readers who were on
the move. Official
Sitex 2009 Price List
which featured more than 200 brochures from the
event were also made available to the community for them to scout
through before their sprees at Sitex.

For those swarmed with attractive deals, dedicated Sitex
2009 Discussion Forums
allowed them to discuss and seek advice from
the opinion leaders. Readers can also access the dedicated forums on
their mobile phones. HWZ on Your Mobile allows
the community to stay connected to Singapore's biggest forum, no matter
where they are.

2. During
Sitex

www.hardwarezone.com compiled 27-pages
of articles
featuring the best tech bargains for tech enthusiasts to
look out for at Sitex. HWZ video team also provided Show Floor Video
Coverage on the overview and irresistible deals not to be missed.

Results:

For all Sitex features, www.hardwarezone.com
articles & its dedicated forums acquired combined
pageviews of
1,754,199. Official
Sitex 2009 Price List
acquired more than 2,400,000
views
. Results translated tech enthusiasts buying intentions and their
reliance on www.hardwarezone.com
as the reliable source for all Sitex information.

Conclusion:

As the official IT portal for Sitex 2009, www.hardwarezone.com
effectively achieved all deliverables. At the same time, www.hardwarezone.com played the
crucial role in readers' purchasing cycles by providing most
comprehensive information, tech deals and live reporting from actual
event via its articles & discussion forums. Readers hence were able
to retrieve information, discuss & seek advices and decide
purchases better. The holistic processes harness readers' engagement to
the greatest level during this period.

It seems that economy outlook did
not curb the consumers' insatiable appetites for consumer electronics.
We look forward to the next tech fair in 2010 where we commit to
dedicate even more excitements & bargains to the community.