- Create awareness & excitement to launch
- Maximize reach to quality audience who have high interests in trend and mobile communications
3 weeks (18th September to 3rd October 2009)
- Expandable Catfish
- Medium Rectangle
LG Mobile tapped on SPH Magazines Digital offerings to reach consumers who are trendy and techno-savvy. The campaign revolves around LG Crystal mobile phones giveaway contest to excite the community. Rich Media Ad Units were placed in the following sites to maximize LG Mobile's reach.
- Audience quick response: Audience clicked to expand the banners within 36 seconds upon visibility.
- Eagerness to read on: Upon banner expansion, audience clicked onto the designated info page within 5 seconds.
- High CTR: Leaderboard placements across SPH Magazines Digital titles received average CTR of more than 1.5%, commendably high as compared to the industry standard range of 0.1% - 0.2%.
Supporting LG Mobile's key objectives to maximize its reach to the trendy and techno-savvy population, SPH Magazines Digital platforms effectively achieved the goals set.