In Jun 2009,
HWZ conducted a readers’ survey polling members from Singapore,
Malaysia and Philippines. Total entries of 3,225 were gathered.
was carried out in order to gather information relevant to three key
- Media Consumption & Preferences
- Content & Forums
- Lifestyle Profiles & Demographics
The results returned by the online survey have been instrumental
in determining the direction and content performance of the site, and
A peek into some key takeaways:
across Singapore, Malaysia &
dependence on HWZ.com & Forums before making IT purchases, followed
by 67% from Malaysia and 54% from
- HWZ audience
highly favours content on Notebook, Mobile Phones & Desktop PCs.
Findings equipped Marketers to identify HWZ.com as the right platform
to seed content through tech-guides or banner advertisement into
sections/ articles of relevant content nature to capture these
- Top tech
purchases in next 12-months gathered are namely Mobile Phones,
Digital Cameras, Laptops, Gaming Consoles & TV. Marketers for
these categories are encouraged to leverage on the findings to plan
and work out attractive packages to entice & convert
these consumers before your competitors do.
On activities they would be interested to join, HWZ
audience displayed interest in product launches & hands-on
workshops. If you are planning any event, seminar or workshop, you can
count on HWZ.com audience to boost the
When choosing mobile phones, HWZ audience favours
iPhone, Nokia, HTC, Sony Ericsson & Blackberry. With audience
indicating your brand as their preferred choice, you should wait no
further. Plan your campaigns with HWZ.com and you are guaranteed that
your buyers are waiting. Mobile Phone manufacturers not mentioned are
not to be discouraged. Since the audience indicated strong mobile phone
buying intent, you ought to speed up and convert this group of
potential consumers to yours!
In terms of Internet usage, HWZ audience fits the
general surfing behaviours. Namely for leisure, to connect with
friends and to read news & reviews.
Top Expenditure: When asked to estimate their
expenditure based on 3-months overview, audience across 3-countries
indicated Travel and Tech products purchase as top priorities.
Audience from 3 countries indicated
strong reliance on HWZ.com & Forums before making tech purchases
and had further drill down into products they wish to purchase for next
3-12months. The audience is ready, are you?
For in-depth findings of the survey, click here
to send in your request.
Otherwise, you can also get a copy
of updated members demographics here.