HWZ Scores In Asian Region’s Biggest Online Media Surveys 2008

Singapore, 28 July 2008- Hardware Zone Pte Ltd (“Hardware Zone”),
a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”)
notched one up against big online names in this year’s Annual Media
Ranking Survey conducted by Singapore-based research firm, BDM
Intelligence (BDMi).

From the survey, www.hardwarezone.com® saw itself ranked No. 6
for top online Media Sites; outwitting other popular sites such as
Bloomberg, MSN and Friendster. The survey noted that the site cemented
its reputation as an online success story by emerging from being an
enthusiast site to a “seriously commercially viable platform whom
marketers want to be part of”.

In addition, www.hardwarezone.com® was also seen as the favourite
in the “early adopters” category securing 57.14% of the votes defeating
CNET and Yahoo. It also outshone its competitors under the “consumer
electronics” segment and was tied with CNET under the “targeting
corporate IT managers” category.

“We are simply thrilled to be in the top rankings of marketers’
mind. Especially in the category of targeting “early adopters”, the
strength of our media has helped marketers address business
opportunities and fine-tune strategies early in the process of their
roll-out plan. This allows brand owners to achieve maximum success in
the marketplace.” says Lim Chuan Jer, General Manager of Hardware Zone.

The survey saw the participation of 950 respondents where 65% are
corporate clients and 35% are from the media, creative, direct,
interactive and PR agencies. The objective of the survey was to
identify media and online platforms that advertisers and agency
professionals would most likely advertise with in order to reach a
myriad group of consumers and decision makers.


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