SPH Magazines Integrates Hardware Zone To Be Region’s Unique Publishing Powerhouse

SINGAPORE, 16 June 2008 – SPH Magazines Pte Ltd (“SPH Magazines”) is pleased to announce that the operations of its wholly owned subsidiary, Hardware Zone Pte Ltd (“Hardware Zone”), will be integrated with SPH Magazines. This exercise is a strategic move by SPH Magazines to galvanise its operational structure and presence through harmonising the different functions within the two operational structures in order to harness synergies and optimise efficiencies.

On integration which will officially take place on 1 January 2009, the business of the current Hardware Zone titles, HWM, GameAxis Unwired, PHOTOVIDEOi and www.hardwarezone.com will be transferred to SPH Magazines to operate under the Lifestyle Division. The Lifestyle Division produces all of SPH Magazines’ newsstand titles such as Her World, Female, Simply Her, Torque, Young Parents and Home and Decor, to name a few.

The Lifestyle Division will, at the same time, be reorganised to facilitate the integration and also expand its scope of business to include SPH Magazines’ online arm. This Division will continue to be led by Mr Allen Loh, Managing Director of SPH Magazines and assisted by Mr Eugene Low as his new Deputy Managing Director. Mr Low is the current Managing Director of Hardware Zone.

Upon integration, Lifestyle Division will consist of three main units, Fashion & Beauty *, Men’s and Special Interests* and the newly created online unit entitled New Media. General Manager, Ms Irene Tan, will oversee the Fashion and Beauty, and Mr Lim Chuan Jer, currently, General Manager of Hardware Zone will oversee New Media as its General Manager and manage the online sales and content of www.hardwarezone.com and all other product websites. Men’s and Special Interests will report directly to Mr Allen Loh.

In the reorganisation of the Lifestyle Division titles, ICON will now reside under the Specialist Division, Luxury, which continues to manage The Peak. Specialist Division is managed by Mr Dennis Pua, Managing Director of SPH Magazines. He is assisted by Mr Adrian Chue, General Manager, who will head Luxury and Mr Christopher Tay, General Manager, who will lead Custom which tailors and produces high calibre titles on behalf of SPH Magazines’ esteemed clients such as Singapore Airlines, Oneo15 Marina Club, several government agencies, among others.

Hardware Zone upon the integration of all its print and online titles into SPH Magazines will then concentrate on developing and growing the search engine marketing business and also position itself to be an online research and development and technology services firm. Mr Jackie Lee, will remain CEO of Hardware Zone and duly assisted by Mr Jereme Wong as Chief Operating Officer and Mr Joe Ang as Chief Technology Officer.

Mr Loh Yew Seng, CEO of SPH Magazines, said: “We have been working towards this integration for sometime so as to be able to rationalise our resources to take advantage of the potential in search marketing and research developmental work. Our multimedia platforms can truly be seamless to each other and the advantages can be further translated to more convenient access for our advertisers and readers so that they can derive higher value returns for their investment with us. SPH Magazines as a group will be uniquely the only magazine publishing powerhouse in the region to be able to offer clients state of the art research and development capabilities in addition to sophisticated search engine marketing vehicles. We are now certainly poised to serve our customers, partners, employees and investors with even greater efficiency.”

“With the global trend of readers alternating between print and online medium fervently, it is important for publishers to leverage on the strengths and know-hows of our traditional media onto the online front and new media platforms. There is a growing emphasis to constantly understand readers’ consumption behaviour and by using technology, bridge those trends as opportunities to our advertisers. Once we are able to achieve that, the world will sit up and look at us in awe!” added Mr Jackie Lee, CEO of Hardware Zone.

All editorial teams will report to the Group Editor in Chief, Ms Caroline Ngui, through each of their respective group editors.

All staff of Hardware Zone will move to 82 Genting Lane, Media Centre by January 2009 to fully integrate with parent, SPH Magazines.

SPH Magazines prides itself on its ability to embark on new initiatives to ensure that we meet the diverse needs and interests of our readers, advertisers and business partners and achieve its vision to be a world class Publisher of Choice.





Her World

Men’s Health


Her World Brides



Citta Bella


SPHinX (all magazine websites):




Female Brides

Golf Digest



Home & Décor


Nuyou Time

Young Parents


Simply Her




GameAxis Unwired








Co. Regn No.: 196900476M

For more information, please contact:

Angeline Lee
Head, Legal & Corporate Communications
SPH Magazines Pte Ltd
DID 65-6319-1468
Fax 65-6319-8389
Email leespaj@sph.com.sg

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.

SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) is consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.

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