HWZ is now a certified Publisher under the newly-launched Rich
Media & Video Publisher-Paid program of DoubleClick. With this
program, advertisers using Dart-For-Advertisers (DFA) can make rich
media and video placements in HWZ without having to bear any Motif
This program gives immediate savings to advertisers and thus
allowing advertisers to place more rich media and video ads on
publishers like HWZ.
advertisers/agencies (whether you are currently using DFA or not)
do not need to bear any Motif costs when rich media
motif ads are placed with HWZ.com.