HWZ On DoubleClick’s Rich Media Video Publisher-Paid Program

HWZ is now a certified Publisher under the newly-launched Rich
Media & Video Publisher-Paid program of DoubleClick. With this
program, advertisers using Dart-For-Advertisers (DFA) can make rich
media and video placements in HWZ without having to bear any Motif

Flowchart - Publisher Paid

This program gives immediate savings to advertisers and thus
allowing advertisers to place more rich media and video ads on
publishers like HWZ.

In summary,

advertisers/agencies (whether you are currently using DFA or not)
do not need to bear any Motif costs when rich media

motif ads are placed with HWZ.com.