Press Release – DoubleClick Scores Major Win for its DART for Publishers Solution

Hong Kong, 14 March 2008 — DoubleClick (www.doubleclick.com), a leading provider of digital marketing technology and services, today announced that www.hardwarezone.com has joined its prestigious list of DART for Publishers (DFP) clients.

DoubleClick announced the signing of Hardware Zone Pte Ltd for the company’s DART for Publishers.. Hardware Zone is one of the leading online portals in the region and clinched the 3 of Hitwise #1 site awards. Commenting on the agreement, Mr. Lim Chuan Jer, General Manager, said, “We were looking for a reliable and reputable ad serving service provider that could offer a high level of flexibility and customization for our network. After considering several options, DoubleClick’s DART For Publisher proved to be the one solution that fits all our requirements.”

Lim went on to say, “DoubleClick’s Rich Media & Video also opened a new window of creative executions. We are certain that this new window will enhance the value of our advertising inventories to advertisers. Furthermore, we’re also very impressed with DoubleClick’s high level of post-sales support service.”

According to Jayne Leung, Regional Director, DoubleClick Asia, “We are honored that www.hardwarezone.com has placed their confidence in us. This agreement continue to demonstrate the creativity DoubleClick provides the rapidly expanding online market in the Asia Pacific.”

DFP is a comprehensive hosted ad serving platform that streamlines a company’s ad management functions and helps to generate ever-greater advertising margins. With DFP, marketing companies can differentiate their inventory with advanced targeting capabilities and the ability to traffic a variety of rich media campaigns with ease. DFP will also save staff time and reduce costs with simple and efficient trafficking workflow and an intuitive web-based interface. Furthermore, client users can make better decisions with DFP’s comprehensive forecasting and decision-support tools, while improving campaign performance and client satisfaction with detailed and actionable reporting. Finally, Dart for Publishers clients enjoy responsive, high quality service with an SCP-certified, world-class service organization that boasts industry-leading reliability, 24/7/365 service and support, and flexible application programming interfaces (APIs) for seamless integration.

About DoubleClick
DoubleClick (www.doubleclick.com) is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing Do you serve affiliate marketing in APAC? If not please remove.to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1,300 people and delivers billions of digital communications every day.

About www.hardwarezone.com®
www.hardwarezone.com® (http://www.hardwarezone.com) is the leading online portal in the region with monthly page views of in excess of 35 million. Launched in 1998, www.hardwarezone.com has grown from a Singapore hobby site to having an international audience with 5 different portals in Asia Pacific region, namely Singapore, Malaysia, the Philippines, Thailand and Australia. The portal also clinched the #1 site award for the News & Media – IT Media category from Hitwise (Singapore).

For Media Enquiries
Lim Chuan Jer
General Manager
Hardware Zone Pte Ltd (A Subsidiary of Singapore Press Holdings)
20, Ayer Rajah Crescent, #09-14
Singapore 139964
email: chuanjer@hwzcorp.com
tel: +65 68722725 ext 815
www.hardwarezone.com


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