SPH Magazines Congratulates Hardware Zone On Awards

Singapore, 8 June 2007 – SPH Magazines Pte Ltd celebrates the success of its wholly owned subsidiary Hardware Zone Pte Ltd once again. Winning

awards in the following 3 categories:

Computers and Internet - Hardware
News and Media - IT Media
Computer & Internet - Net Communities & Chat

www.hardwarezone.com® not only beat many other websites to be No. 1 but their site has grown in popularity with the number of visits increasing by 25.34% from 4.37 million and pageviews escalating by 26.76% from a 42.894 million page loads for the period between January and March 2006 and 2007. These awards are awarded by Hitwise for the best performing websites in their respective categories. Visits and pageloads to these sites are tracked by Hitwise.

"Our constant efforts have resulted in fantastic results of more than 25% growth on pageviews and visits. We are honored and proud to be consistently awarded No. 1 in the 3 categories as mentioned. We would like to thank our readers for their continuous support and we will continue to do better in what we love doing. " - Dr Jackie Lee, CEO of Hardware Zone.

Another reason to rejoice, Hardware Zone's self-invented CatFish ad unit has been proven to be performing up to 28 times higher than industry average.The CatFish technology is a highly innovative ad unit that is not the typical pop-up or pop-under intrusive advertising.

Shalabh Pandey, Director of Media Contacts, who manages the interactive campaigns of Dell says - "The Catfish ad unit is ingenious in its execution. In all the Dell campaigns that we've run so far on hardwarezone.com, the CatFish generates the most number of unique clicks. As it is non-intrusive, visitors do not close off the ad unit which means our ad stayed within their viewing range for a longer period of time. This also translates to a higher recall of Dell. We are indeed very pleased with the performance of this innovative ad unit."

Click here for the full press release.

For more information on CatFish, please click here.