Campaign: HSBC Personal Loan & Personal Line of Credit

HSBC recently launched a personal loan & personal line of credit campaign with Forums. They realise that while our community is technology focused, this community also needs to fulfill their daily needs like banking, finance, travel & holidays, wine & dine, shopping etc. All these needs require money and that's where HSBC's personal loan & personal line of credit comes in handy.

HSBC SG Forums Catfish

The media campaign consists of weekly bursts of CatFish, planned strategically across June to August. In addition, there will be eDM broadcasts to a filtered list of individuals who are in their late 20s to 30s. This group of people are in their most active stage of indulgence in the comforts of life.