HSBC recently launched a personal loan & personal line of credit campaign with www.hardwarezone.com Forums. They realise that while our community is technology focused, this community also needs to fulfill their daily needs like banking, finance, travel & holidays, wine & dine, shopping etc. All these needs require money and that's where HSBC's personal loan & personal line of credit comes in handy.
The media campaign consists of weekly bursts of CatFish, planned strategically across June to August. In addition, there will be eDM broadcasts to a filtered list of individuals who are in their late 20s to 30s. This group of people are in their most active stage of indulgence in the comforts of life.