AdRelevance, an online advertising tracking system from Nielsen//NetRatings, tracks that HWZ is ahead of the rest of the 60 key online sites tracked with
the most number of campaigns from the month of May, 44 ad campaigns by 33 advertisers and 51 banners in total.
AdRelevance, recently launched on 28th June, works by providing information on who is advertising online, which sites campaigns are running on, duration and frequency of campaigns, creative content and ad types, and online display ad impressions and expenditure estimations. Using spider technology, the news means over sixty leading Singaporean websites are now being tracked.
– MARKETING June 28