Press Release – www.hardwarezone.com® Tops Technology Category At Nielsen//NetRatings Market Intelligence

SINGAPORE, April 25, 2006 - www.hardwarezone.com® has proven to be a strong player in Singapore's Internet arena. With the number of unique browsers reaching up to 330 thousand per month, www.hardwarezone.com® ranked as the number one Technology site in Nielsen//NetRatings Market Intelligence between November 2005 and March 2006.

Equally successful, www.hardwarezone.com® Forums topped the charts in the Market Intelligence Entertainment category since November 2005, reaching close to 200 thousand Singaporean unique browsers in March 2006. And heading up the Directories category between January and March 2006 is www.hardwarezone.com® Marketplace, visited by over 165,000 unique browsers in the past month.

"We are extremely delighted to achieve top spots in these three categories. This endorses www.hardwarezone.com®'s position as the leading technology portal in Singapore. Furthermore, these results confirm that our extensive member services and comprehensive content offerings have been attracting both new and recurring readers as well as attaining a high 'stickiness' within our sites, with an amazing average stay of 12 minutes per session." said Lim Chuan Jer, Product Manager, www.hardwarezone.com®.

"Online media tracking bears accountability. Media agencies appreciate knowing the returns of their advertisement placements as well as insightful viewer demographics such as gender, education level and average session durations. With Market Intelligence in Singapore, media agencies are now able to discern top-notch websites such as www.hardwarezone.com® with that accountability, instead of relying on self-proclaimed viewership reach."

Commenting on www.hardwarezone.com®'s success Mark Long, Nielsen//NetRatings's Executive Director Media Research - Asia Pacific Latin America, said: "www.hardwarezone.com® is not only successful in attracting traffic to its sites. In order to achieve business growth and return on investment, quality of traffic -e.g. demographic profiling of a website's visitors- is what really counts. In March 2006, www.hardwarezone.com® reached a high-quality audience of 18 to 34-year-old, highly educated and relatively high income earning professionals." (Please refer to chart below)

Mr. Long continued: "The other key aspect in achieving ROI is 'stickiness' or average session duration. www.hardwarezone.com® achieved average session duration values for its websites which reached above Market Intelligence's average session duration of around 6 minutes. Outstanding visitor retention was recorded in the first quarter of 2006 for www.hardwarezone.com® and www.hardwarezone.com® Forums, reaching average session durations of respectively 12.10 and 13.21 minutes."

Mr. Lim added: "We have already proven www.hardwarezone.com®'s reach locally. Our next milestones are to replicate the same kind of reach and success in our regional Asia Pacific sites."

Till date, www.hardwarezone.com® has a total of 5 localized I.T. portals in markets, namely, Singapore, Malaysia, Thailand, Philippines and Australia.

Demographic profile of visitors to www.hardwarezone.com® Network websites - March 2006*
Age 18 - 34 71%
Education Post-graduate degree, University or Polytechnic 66%
Occupation Manager, Professional, Executive or Technical 43%
Annual income >S$50,000 33%

Source: Nielsen//NetRatings Market Intelligence, Singapore Domestic Traffic, Nov 05- March 06.

 

*www.hardwarezone.com®; www.hardwarezone.com® Forums; www.hardwarezone.com® Marketplace; www.gameaxis.com®; www.gameaxis.com® Forums; www.carma.com.sg

www.hardwarezone.com® - Connecting IT to You
website: https://www.hardwarezone.com

About Hardware Zone Pte Ltd
As the leading IT media company in Asia, Hardware Zone Pte Ltd is a provider of marketing channels and services to the information communications, technology and interactive entertainment industry. Hardware Zone Pte Ltd publishes prolific IT magazine titles across Asia, namely HWM, GameAxis® Unwired and PHOTOi™, operating in Malaysia, Thailand, Philippines, Indonesia and Australia along with popular online portal www.hardwarezone.com® which has to date, a monthly viewership of more than 35 million page impressions. Capitalising on its editorial strength and creative marketing strategies, Hardware Zone Pte Ltd offers to marketers integrated media solutions and effective reach to IT consumers via our magazines, Internet products, research, direct marketing services, education and training, as well as event management.

website: https://www.hwzcorp.com

About Nielsen//NetRatings
Nielsen//NetRatings is a global leader in Internet media and market research and is the industry's premier source for online advertising intelligence with its NetView, SiteCensus, Market Intelligence, AdRelevance and Custom Research services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business.

Nielsen//NetRatings is a service provided by NetRatings, Inc. (Nasdaq: NTRT). Partly owned by international media and information company VNU, NetRatings Inc. is a sister company to ACNielsen and Nielsen Media Research.

 

website: https://www.nielsen-netratings.com

For more information, please contact:

Jereme Wong
Media Director
Hardware Zone Pte Ltd
Tel : +65 6872-2725 ext 813
Fax: +65 6872-2724
e-mail: jereme@hwzcorp.com
website: https://www.hwzcorp.com/

Elvira Lodewick
Director Marketing and Communications
Nielsen//NetRatings, Asia Pacific - Latin America
Tel : +61 2-8204-5823
e-mail: elodewick@netratings.com
website: https://www.nielsen-netratings.com