Press Release – Hardware Zone launches Australia Portal,®, a leading source of online IT content dedicated to introducing new products and technology to consumers, has officially launched its 5th localized IT Portal in Australia. Following the success of its Singapore, Malaysia, Philippines and Thailand portals, the Australian site will offer localized news and information on PC components and lifestyle gadgets, addressing the ever-growing needs of the Australian market.

Among the many factors that triggered the launch of the Australian portal, Lim Chuan Jer, Product Manager of®, cited that Internet penetration in Australia has been on the rise and correspondingly, the traffic monitoring log for global site has indicated a strong presence of Australian traffic. Lim mentioned that, “Based on existing statistics of our global site, we are projecting a launch traffic of 300,000 per month and tripling the traffic to 1 million per month in six months time. There are close to 14 million Internet users out of the country’s population of 20.5 million, signifying a 68% Internet penetration#1. Out of the 14 million Internet users, 5.98 million are subscribers of one of the 689 ISPs in Australia. Broadband penetration has risen to 1.8 million in March 2005, an increase of 39% from September 2004#2. Many of these broadband users represent a big pool of the domestic tech consumers for personal computing equipment and consumer electronics. These savvy consumers are seeking information online in order to make better and decisive purchasing decisions as opposed to solely relying on domestic tech magazines. Having gained foothold with our localized Portals deployed in 4 other countries, we are confident to target to become the definitive IT Tech portal for the Australian community.”

Lim also promised, “To ensure awareness and at the same time, strengthen its presence in the new market, will engage in a series of aggressive marketing publicity campaigns in both print and online channels to promote the site to more Australian audience.”

In order to power up the local content for the website, an editorial team will be established in Australia to cover product launches and events. Over time, the team will also handle review of local products. For now, please direct all product and review enquiries to


  1. Source from Internet World Stats. Data updated on September 2005.
    Read source here.
  2. Australia Bureau of Statistics. Data updated on August 2005.
    Read source here.


About®® is a popular online publication and has consistently emerged as the leading IT hub in SEA and as one of the world’s finest with its unbiased and comprehensive reviews, regular updates with news and thorough buyers’ guides. At a regional level, its popularity has sparked the creation of localized sites that are active in Singapore, Malaysia, Thailand and Philippines and also serves as highly interactive and member-centric platforms for localised information, such as IT price guides, classified ads and forums specific to the country. Till date,® commands a monthly total of more than 35 million page views and 1.1 million unique global visitors.


About Hardware Zone Pte Ltd
As the leading IT media company in Asia, Hardware Zone Pte Ltd is a provider of marketing channels and services to the information communications, technology and interactive entertainment industry. Hardware Zone Pte Ltd publishes prolific IT magazine titles across Asia, namely HWM, GameAxis® Unwired and PHOTOi™, operating in Malaysia, Thailand, Philippines and Indonesia along with popular online portal®. Capitalising on its editorial strength and creative marketing strategies, Hardware Zone Pte Ltd offers to marketers integrated media solutions and effective reach to IT consumers via our magazines, Internet products, research, direct marketing services, education and training, as well as event management.


Media Enquiries

Dennis Chou
Image Media Services Company
Sales Director
Tel: +886 227-844-749 (O)

Lim Chuan Jer
Product Manager

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