Press Release – Hardware Zone Powers IT Price Guides for StarHub i-mode®, a leading source of online IT content dedicated to introducing new products and technology to consumers, has partnered with StarHub as the content provider to provide on-the-move IT pricing information for i-mode® subscribers.

This i-mode service allows any i-mode subscribers to do price search anytime, anywhere as long as they are i-mode subscribers and own i-mode compatible handsets. The experience is similar to that of the web based Price Guide that is heavily used by more than 200,000 unique individuals per month on The search is done via the product categories. Upon a successful search, one can identify the various retailers that are carrying this product and their respective prices.

"Consumers will have fast and easy access to the competitive prices of IT products sold in Sim Lim Square or Funan Digitalife Mall via their mobile phone. At the click of a button, they will have a good price guage of the product that they intend to purchase." said Lim Chuan Jer, Product Manager of®. "With this service, we empower the mobile community to make informed purchase decision."
Set to launch later this year, the mobile IT Price Guide service will be offered to all i-mode subscribers free of charge.


About®® is a popular online publication and has consistently emerged as the leading IT hub in SEA and as one of the world's finest with its unbiased and comprehensive reviews, regular updates with news and thorough buyers' guides. At a regional level, its popularity has sparked the creation of localized sites that are active in Singapore, Malaysia, Thailand and Philippines and also serves as highly interactive and member-centric platforms for localised information, such as IT price guides, classified ads and forums specific to the country. Till date,® commands a monthly total of more than 35 million page views and 4 million unique global visitors.


About Hardware Zone Pte Ltd
As the leading IT media company in Asia, Hardware Zone Pte Ltd is a provider of marketing channels and services to the information communications, technology and interactive entertainment industry. Hardware Zone Pte Ltd publishes prolific IT magazine titles across Asia, namely HWM, GameAxis® Unwired and PHOTOi™, operating in Malaysia, Thailand, Philippines and Indonesia along with popular online portal® which has to date, a monthly viewership of more than 32 million page impressions. Capitalising on its editorial strength and creative marketing strategies, Hardware Zone Pte Ltd offers to marketers integrated media solutions and effective reach to IT consumers via our magazines, Internet products, research, direct marketing services, education and training, as well as event management.



Media Enquiries

Jereme Wong
Media Director

Lim Chuan Jer
Product Manager®