Press Release –® Launches “First Looks”®, a leading source of online IT content dedicated to introducing new products/technology to consumers, has officially launched a new content section. Known as "First Looks" (, this segment aims to feature the latest tech-gadgets and consumer electronics in an easy-to-read and lifestyle manner. Reviews of new gadgets are presented in a simple single page format and are complimented with striking in-house photography to create a fresh and relaxed feel.

This new section features latest gadgets regularly so as to keep the readers up-to-date with the latest gears in the market. "We noticed an increasing growth and interest in tech gadgets around us," said Lim Chuan Jer, Product Manager of®. "Because of this, First Looks is designed to cater to the needs of the tech gadget-hungry consumers, and allow them to find everything they want to know, all within a page."

While it serves as a perfect opportunity to appeal to a wider mass market, the section continues to maintain its integrity and offers the same kind of thoughtful and in-depth content that the online audience is already familiar with®. First Looks continue to present the highlights and shortcomings from the field tests and cover reviews on consumer products like audio players, video players, digital cameras, mobile phones, pdas to PC components.

Till date, First Looks has brought in a total unique viewership of more than 500,000 since its soft launch in June. Each product garnered in an average page view of 25,000.

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About®® is a popular online publication and has consistently emerged as the leading IT hub in SEA and as one of the world's finest with its unbiased and comprehensive reviews, regular updates with news and thorough buyers' guides. At a regional level, its popularity has sparked the creation of localized sites that are active in Singapore, Malaysia, Thailand and Philippines and also serves as highly interactive and member-centric platforms for localised information, such as IT price guides, classified ads and forums specific to the country. Till date,® commands a monthly total of more than 35 million page views and 4 million unique global visitors.


About Hardware Zone Pte Ltd
As the leading IT media company in Asia, Hardware Zone Pte Ltd is a provider of marketing channels and services to the information communications, technology and interactive entertainment industry. Hardware Zone Pte Ltd publishes prolific IT magazine titles across Asia, namely HWM, GameAxis® Unwired and PHOTOi™, operating in Malaysia, Thailand, Philippines and Indonesia along with popular online portal® which has to date, a monthly viewership of more than 32 million page impressions. Capitalising on its editorial strength and creative marketing strategies, Hardware Zone Pte Ltd offers to marketers integrated media solutions and effective reach to IT consumers via our magazines, Internet products, research, direct marketing services, education and training, as well as event management.



Media Enquiries

Jereme Wong
Media Director

Lim Chuan Jer
Product Manager®