HWZ is using DoubleClick’s Dart for Publisher (DFP) as the ad-serving platform. We are able to support a wide range of 3rd party ad trackings. However, note that there might be some 3rd party ad tags which are not compatible with the system, thus we will not be able to track the click-throughs. For such cases, HWZ will advise accordingly.

The ad units eligible in this category are:

For DoubleClick’s Dart for Advertisers (DFA) clients, we do not have this limitation on the ad units eligible for ad-serving on DFP.

Guidelines for All 3rd Party serving ads:

  • All Rich Media ads served must fully comply with our Ad specifications.
  • Ad tag must display backup GIF/JPG for browsers that do not support rich media.
  • The Publisher must approve ALL ad creatives prior launch.