Floating
Bundle package with Mobile Splash.
What’s this?
Let us show you a great way to keep your business afloat! A floating banner appears over a webpage covering a portion of the site content for a short period of time.
The benefits
Floating ads have the ability to capture viewers’ attentions because advertisers have the liberty to exhibit their creativity for this particular ad unit, hence making floating ads more interesting to view. Interactive and concept driven ads like such leave a deeper impression for viewers and result in greater branding effect.
Ad Mechanism (HTML5):
1. Upon page-load, the ad unit appears on top of the website content with an overlay.
2. The “Close” button on the expanded unit allows viewers to stop the ad at any point of the animation.

HTML5
Dimensions Collapsed No Collapsed Unit for HTML5 Floating
Expanded Max. 970 pixels (width) by 400 pixels (height)
File Format HTML5 Banner
File Size 800kb (Including HTML, Javascript, CSS and all images)
Links Allowed Multiple
Positioning of Links Allowed on all visible areas of the expanded unit excluding buttons and video(if any)
Animation Max. 15sec; NO looping allowed
Buttons requirements “Close” button must be clearly labeled, with Arial font type, size of at least 8pts. Position the Close Button on top-right corner of the Ad.
ClickTag Please refer to https://support.google.com/richmedia/answer/2672517?hl=en
Backup Image N/A
Element Positioning Expanded Panel
(For centralized element, Page Relative)
X axis: 50%
Y axis: 50%
Video (if applicable) Duration Max. length 30 sec
File Size Max. 2MB (Video file only)
Format MP4 H.264
Control buttons (Play, Pause, Stop) To be placed on ALL frames of the ad
Sound (if applicable) “Audio ON/OFF” Button to be clearly labelled with Sound OFF by default
Buttons to be positioned on ALL frames of the ad
Assets Required (For Pure Media Buy) All Fonts, videos & sound clips used for the creatives.
Mock-ups of artwork must be submitted 12 working days before launch date for pre-approval by HWZ
Other Requirements Enabler is needed for HTML5 banner serving with DoubleClick. Please refer to https://support.google.com/richmedia/answer/2672553?hl=en&ref_topic=4525889
Lead Time (For Pure Media Buy) 5 working days prior to broadcast

6 working days prior to broadcast for ads with video or with any special requirements

updated 28 August, 2015

Disclaimers & Notes:
1. Any element NOT meeting the stated specifications will be returned for revision; in which case, there might be a possible delay in the expected launch date.
2. All ad specifications stated indicate the maximum file size allowed. Exceeding the allowed limit stated might incur additional charges.
3. Publisher reserves the right to reject any creatives that do not adhere to the specifications stated.
4. Submission of creatives should adhere strictly to the lead time stated. Any delay might result in a possible delay in the expected launch date.
5. The above specifications may be modified at the Publisher’s discretion at any time.