Expandable Medium Rectangle
Bundle package with Mobile Medium Rectangle.
What’s this?
Get those ads booming! The Expandable Medium Rectangle is a web banner that extends over a portion of the website, usually at eye-level, to deliver the message within.
The benefits
By cutting into the viewing path and covering the site content momentarily, the viewer’s attention is focused on the Expandable Medium Rectangle. The nature and dimensions of the ad allows ample creativity in execution so advertisers are able to flaunt their product or services in innovative manners that will leave deep imprints on viewers’ minds.
Ad Mechanism:
1. Upon page-load, the ad unit appears in its collapsed form on the right of the page.
2. The collapsed unit will expand to the left from its position upon click, and the full animation will play.
3. On clicking of the “Close” button on the Expanded unit, it closes back to the Medium Rectangle unit.
4. For ads with video, the video will restart each time the expanded unit is opened.

HTML5
Dimensions Collapsed 300 pixels (width) by 250 pixels (height)
Expanded 500 pixels (width) by 250 pixels (height)
File Format HTML5 Banner
File Size 800kb (Including HTML, Javascript, CSS and all images)
HTML5 banner must be accompanied with a Backup Image (GIF/JPEG) of not more than 40kb.
If it’s a standalone Gif or Jpg image (not HTML5 banner), file size should be the same as Backup Image (40kb)
Links Allowed Multiple
Positioning of Links Allowed on all visible areas of the expanded unit excluding buttons and video(if any)
Animation Collapsed (MREC) Max. 15 Sec per loop
Expanded Max. 30 sec; NO looping allowed
Buttons requirements “Close” button must be clearly labeled, with Arial font type, size of at least 8pts.
ClickTag Please refer to https://support.google.com/richmedia/answer/2672517?hl=en
Backup Image 300 pixels (width) by 250 pixels (height), not more than 40kb.
Video (if applicable) Duration Max. length 30 sec
File Size Max. 2MB (Video file only)
Format MP4 H.264
Control buttons (Play, Pause, Stop) To be placed on ALL frames of the ad
Sound (if applicable) “Audio ON/OFF” Button to be clearly labelled with Sound OFF by default
Buttons to be positioned on ALL frames of the ad
Assets Required (For Pure Media Buy) All Fonts, videos & sound clips used for the creatives.
Mock-ups of artwork must be submitted 12 working days before launch date for pre-approval by HWZ
Other Requirements Enabler is needed for HTML5 banner serving with DoubleClick. Please refer to https://support.google.com/richmedia/answer/2672553?hl=en&ref_topic=4525889
Lead Time (For Pure Media Buy) 5 working days prior to broadcast

7 working days prior to broadcast for ads with video or with any special requirements

updated 28 August, 2015

Disclaimers & Notes:
1. Any element NOT meeting the stated specifications will be returned for revision; in which case, there might be a possible delay in the expected launch date.
2. All ad specifications stated indicate the maximum file size allowed. Exceeding the allowed limit stated might incur additional charges.
3. Publisher reserves the right to reject any creatives that do not adhere to the specifications stated.
4. Submission of creatives should adhere strictly to the lead time stated. Any delay might result in a possible delay in the expected launch date.
5. The above specifications may be modified at the Publisher’s discretion at any time.