What better way to showcase the ease of storage than to go on a road trip?
That is what Seagate did to promote their new wireless hard drive! To showcase the events of the road trip, Seagate opted to use a roadblock collective. These ad units were used to get viewers to check out and comment on what happened during the event.
The roadblock collective consisted of a leaderboard, skinning and floating ad units. These ad units were designed with an ‘easy-breezy’ theme in mind and the accompanying copies were written in a playful manner to compliment the mood of the road trip.