Samsung SmartTV

To promote Samsung’s new Smart TV, a complete creative buy was designed via various complementing ad units – a leaderboard, an interactive skinning, and an interactive floating ad.

The floating ad was created to reflect the actual scale of the Smart TV, and viewers controlled a hand that could click on the various apps for more information. This floating ad folded into an interactive skin, which highlighted key features of the TV. To wrap up the creative buy, a leaderboard ad unit was created linking to the Samsung Smart TV website, where users stand a chance to win their very own Smart TV.

Work Involved:
  • Floating
  • Skinning
  • Special Media Buy