NEC wanted to explore interesting ways to showcase its range of products. To do this, the designers used dynamic scrolling and vibrant colours in the NEC microsite to attract and engage viewers.
A robot standing beside a flashing screen first greets the viewer. It then invites the viewer to go down a path marked by footsteps. The background of the page changes smoothly to match the different sections of the microsite as the viewer goes down the path, letting the viewers explore the site with ease and interest.