EASB wanted to spread the message on the various courses they have, and that students need not travel overseas to get a degree from UK. The ad consists of a leaderboard and skyscraper that are animated to synchronise.
The ad starts off with the leaderboard showing a London red bus moving along a road and going pass places like London, Sheffield, Birmingham and Wales. As it passes every state, the course available at that location will appear. The bus moves along the leaderboard and the makes a turn to continue onto the skyscraper, where it finally reaches Singapore thus bringing an end to its journey.
A floating ad with the same concept was also done for this campaign.