Canon Selphy Xmas

Adding on to Canon SELPHY’s Xmas campaign, this push left ad was designed around the Valentine’s Day period to further promote the SELPHY printers.

Incorporating the sweet goodness of the holiday, the ad expands into a game when rolled over, in which viewers had to defend a cupcake from swarms of ants for 20 seconds. Upon completion, they would stand a chance to win exclusive SELPHY premiums in a lucky draw by Canon.

The push left ad was specifically designed because we did not want to interrupt viewers by redirecting them to another site just to play a simple game, and using this particular ad unit ensured that viewers could promptly go back to their browsing session pleasantly.

 

Work Involved:
  • Push Left