Canon PIXMA

Canon wanted a microsite featuring their new line of PIXMA printers. For this campaign, Canon wanted to focus less on the technicalities of the printers and take on a creative, fun direction for the PIXMA line.

To complement this, we veered away from the traditional sleek, dark design; instead designing the microsite with bright colour splashes, as well as more fun, homely scenarios – adding a personal feel and taking away the drab associated with printing.

Also, the microsite was designed to individually showcase the evolution and utility of the PIXMA range, from style, to connectivity, to ease of use – all important factors complementing each other to set the PIXMA range apart.

 

Work Involved:
  • Microsite