Printing wirelessly, anytime, anywhere! That was the objective of the Canon PIXMA wireless printer ad campaign.
Consisting of a roadblock collective, the three ad units aim to showcase the wireless capabilities of the PIXMA printer. The leaderboard would first show the tray of the PIXMA printer, which responds to the wireless devices on the animated skinning on the both sides of the leaderboard.
The leaderboard would “print” out documents from the devices on the skinning. These documents then cascade out into the floating banner as individual frames.